Subaru UK came to us with a challenge…the kind of challenge we love. 

 

“We have two new EV’s soon to launch in the UK, that we are so excited about. Although they may be EV’s, they are Subaru through and through..and are SO capable and fun. This is the next chapter in our automotive history, so how do we get that message across in an engaging way?”

 

From there, our passion for automotive came into its own. We knew that to engage an audience with the cars, we needed to involve someone they would listen to. Someone with a strong following, genuine passion for the brand and youthful enough to attract a specific demographic. 

 

Cue Mike Fernie. After spending years at Drivetribe, Mike has recently gone solo, focusing on performance cars and engines, which has developed him an audience of over 160k on YouTube so far. We have a connection with Mike and know he's a Subaru fan. So after a few conversations, he was on board.  

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The plan of action was quick, with just over one week until Goodwood Festival of Speed 2026, the date that Subaru were launching the cars to the UK. Our team got straight to it, developing a creative, visual approach and purchasing a new interior camera rig to finally live our ‘Grand Tour’ moment. 

 

Friday 3rd July, we took to the streets of the Midlands. Two cars, one day and a whole heap of fun.

 

After the shoot came post-production, where the client gave us total creative freedom to produce what we thought best (WIN). After a handful of minor amends, the content was finalised, packaged and was proudly launched as part of Subaru's Goodwood activity the following week. 

 

This project is a great example of our passion for automotive, using our connections to produce a piece that we’re super proud of, for one very trusting client. 

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