MILK & GROUNDS
MG Motor UK
M3 Agency
MG Motor UK wanted to do something a little bit different across their social channels through 2025. How else could they spread the word about their diverse range of powertrains, while educating people on the benefits of each at the same time?
Welcome to Milk & Grounds.
We were approached by M3 to collaborate on the creation of MG's very own coffee shop, where automotive influencers would be invited to share their knowledge and experience in conversation with MG's very own barista.
Our team were responsible for the development of a four day shoot which saw us scouting coffee shop locations, managing logistics and permissions, set dressing, casting, security, shooting, vehicle tracking, editing and delivering a range of assets that are being used by MG globally for the next two years.
Mike Fernie, Izzy Hammond and Ben Collins (aka The Stig) were the first guests of Milk & Grounds, a campaign that was proudly launched at Goodwood Festival of Speed in July 2025.
MIKE FERNIE
talks Plug-in Hybrids
BEN COLLINS (AKA THE STIG)
talks Hybrids
IZZY HAMMOND
talks Electric Vehicles
Take a look behind the scenes
with our team during prep day
ON SET INSIGHT
CREDITS
BARISTA & PRESENTER
DIRECTOR
PRODUCER
PROD COORDINATOR
DOP
CAMERA OP #1
CAMERA OP #2
AC / FOCUS
AC / FOCUS
GAFFER
SPARK #1
SPARK #2
SOUND
MUA
RUNNER
EDITOR
VFX
SET DRESSING
VEHICLE TRACKING
AGENCY
CREATIVE DIRECTOR
ACCOUNT DIRECTOR
COFFEE SHOP
SIGNAGE BY
KIT RENTAL HOUSE
Natalie Gayle
Josh Hine
Jake Barrett
Leah Hosker
Christ Hood
Sam Rutter
Jonny Rhodes
Rebecca Rose
Luke Fleherty
Dave Anderson
Daniel Arkell
Georgia Callaghan
Paul Hellard
Laura Rachel
Reece Brueton
Sam Rutter
Vince Lund
BTV
BTV
M3 Agency
Justin Griffiths
Candice Donnelly
Faun Malvern
Hollywood Monster
Pace Rentals